This Privacy Policy describes how lunaratrend.com (the “Site,” “we,” “our,” or “us”) collects, uses, and discloses your Personal Information when you visit, use, or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” means any information that can identify you as an individual.

Device Information

Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, sites or products viewed, search terms, and interaction with the Site.

Purpose of collection: to load the Site accurately and perform analytics on usage to improve and optimize performance.

Source of collection: automatically collected via cookies, log files, web beacons, tags, or pixels.

Disclosure for business purpose: shared with Shopify and analytics providers.

Order Information

Examples of Personal Information collected: name, billing/shipping address, payment details (credit/debit card numbers, PayPal, GooglePay, ShopPay), email address, and phone number.

Purpose of collection: to fulfill our contract by providing products/services, processing payments, arranging shipping, providing invoices and confirmations, communicating with you, screening for fraud, and providing marketing in line with your preferences.

Source of collection: collected directly from you.

Disclosure for business purpose: shared with Shopify, payment processors (Shopify Payments, PayPal, GooglePay, ShopPay), and shipping carriers.

Customer Support Information

Examples of Personal Information collected: name, email address, order number, and any details you provide when contacting us.

Purpose of collection: to provide customer support and resolve inquiries.

Source of collection: collected directly from you.

Disclosure for business purpose: may be shared with Shopify and third-party support tools if applicable.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at support@lunarachic.com to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. Examples include:

Shopify – our store platform. See Shopify’s privacy practices here: Shopify Privacy Policy.

Payment Processors – including ShopPay, PayPal, and GooglePay.

Shipping Providers – carriers we use to deliver your orders.

Legal Requirements – we may share your information to comply with laws, regulations, subpoenas, or court orders.

Behavioural Advertising

We use Personal Information to provide you with targeted ads and marketing communications. Examples include:

Google Analytics (see Google Privacy Policy). Opt-out here: Google Opt-Out.

Facebook Ads and retargeting (see opt-out: Facebook Ad Settings).

We may share information about purchases and browsing behavior with advertising partners using cookies or pixels.

You can opt out of targeted advertising via:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Or through the Digital Advertising Alliance’s portal: http://optout.aboutads.info/

Using Personal Information

We use your Personal Information to:

Offer and sell products,

Process payments,

Ship and fulfill orders,

Provide customer support, and

Keep you updated on products, services, and promotions.

GDPR – European Economic Area (EEA) Residents

If you are located in the EEA, we process your Personal Information under the following lawful bases:

Your consent;

Performance of our contract with you;

Compliance with legal obligations;

Our legitimate business interests that do not override your rights.

Retention

We retain your information for as long as necessary to provide our services or until you request deletion.

Automated Decision-Making

We do not engage in fully automated decision-making with legal or significant effects. Shopify uses limited automated tools to detect fraud (e.g., temporary denylisting of IPs/credit cards).

CCPA – California Residents

If you are a California resident, you have the right to:

Request access to the Personal Information we hold about you (“Right to Know”);

Request correction, updating, or deletion of your information;

Request data portability.

We do not sell Personal Information as defined by the California Consumer Privacy Act (CCPA).

Cookies

Cookies are small data files placed on your device. We use cookies to:

Keep track of carts, logins, and preferences,

Enable checkout,

Analyze site usage,

Provide advertising and marketing.

Examples of cookies include: _ab, _secure_session_id, cart, checkout_token, _shopify_y, _y (Shopify analytics).

You can control cookies via browser settings. Blocking cookies may affect functionality of the Site.

Do Not Track

Because there is no consistent industry standard, we do not alter data practices when receiving “Do Not Track” signals from browsers.

Changes

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted here with the “Last Updated” date.

Contact

For more information about our privacy practices, questions, or complaints, contact us at:

LUNARA

Email: support@lunarachic.com

Last updated: [27 Aug 25]